While giant publishers with seemingly limitless budgets were forced to reassess their finances and even shutter publications over the last two years, a small, 8-year-old music magazine has been quietly expanding through innovative solutions to its cost problem.
Paste magazine, run by Tim Regan-Porter, Nick Purdy and Josh Jackson, offered its readers several options to help combat dwindling finances, including several different subscription package combos, fundraising and getting recording artists to release a special song for their magazine that wasn’t available elsewhere. They also started turning out a smaller product to save on costs.
Not only did it work, but Paste is on the road to being out of the red, according to publisher Purdy. And with if the magazine can find more help from an “angel,” it would “put us on sound financial footing and let us invest in things like circulation again,” he told Audience Development.
Now Paste has bulked up its content by entering into a licensing agreement with Featurewell.com, which allows Paste articles, columns, and reviews to be reprinted in other publications. Meanwhile, Paste is able to reprint content from any of Featurewell’s other clients, including TV Guide magazine, New York Observer and Reason magazine. While we’ve seen this sort of content-sharing happen with more and more frequency with Web publications (like Gawker and The Business Insider), it’s been slow to catch on with print journalism. Here’s hoping that 2010 sees other small publishers being as creative with their funding options and content as Paste.
Press release after the jump.
Read More: Back in Black —Audience Development
Previously: Paste Asks Readers, Musicians To Help Save Mag
FEATUREWELL.COM SIGNS SYNDICATION DEAL WITH PASTE MAGAZINE
New York-based Syndication agency Featurewell.com has entered into a content partnership with Paste, one of the most celebrated entertainment magazines in the U.S.
Featurewell.com, founded in 2000, will license articles, columns and reviews first published in Paste and PasteMagazine.com to newspapers, magazines, and web sites worldwide.
Launched in 2002, Paste has received two National Magazine Award nominations for general excellence, dozens of Plug, Folio and Gamma Awards and endorsements from folks like USA Today and The Wall Street Journal, who calls Paste “the finest among American music titles.” The independent publication based in Decatur, Georgia is now the third largest rock magazine in the world. “I’m very happy to have the chance to get our incredible content in front of more entertainment lovers – wherever they may be,” said Paste Publisher Nick Purdy.
Paste joins Featurewell.com’s growing roster of respected partner
publications, which include TV Guide magazine, Reason, E/The Environmental Magazine, In These Times and the New York Observer. With a few clicks, editors can easily reprint articles about culture, politics, travel, relationships, business and technology from Featurewell.com’s searchablesyndication archive, which the Online Journalism Review hailed as the “go-to site for editors seeking to buy well-written articles.”