Passage to India: Magazines Also Out-Sourcing Success
You’d be hard-pressed to find a happy story these days about the American magazine industry. Everything is doom and gloom, and plummeting ad sales, and it seems as though a week doesn’t go by where at least one publication isn’t shuttered for good. What is a magazine person to do? Move to India, of course!
NYT is reporting that an “explosion” of Western magazines have been hitting Indian shelves over the past twelve months to great success — magazine advertising is expected to grow(!) by 20 percent in 2008 to $302 million.
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