Party Like It's 2001: Ad Sales Plummet in Q2

TNS Media Intelligence reported that ad spending fell 1.6 percent in the first six months of 2008 compared with a year ago. More damningly, spending dropped 3.7 percent in the second quarter, the largest single quarter drop since 2001.

Not surprisingly, newspapers and radio were the biggest losers, falling 7.4 percent and 6.5 percent respectively. Television fell 0.4 percent. Network TV slipped 2.4 percent, while cable saw advertising rise 3.1 percent.

But the good news is we’re on the rebound, right?


Well, yes and no.

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