Parade Rumored to be Up for Sale

Parade, the magazine that for many is forever linked to Sunday newspapers, is rumored to be on the block. The New York Post cites “reliable industry sources” that say the 73-year-old glossy is being shopped by its parent, Advance Publications.

Parade can still be found in more than 700 Sunday newspapers each week, but like other magazines, it is struggling to compete in the digital-first world. Ad pages have suffered, dropping 10 percent through June. Products — like React, a teen-focused entry from Parade — have faltered.

Despite

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