Parade Names Fairback To New Integrated Sales Position

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By Amanda Ernst Comment

Fairback.jpgParade magazine has brought Kristen Fairback on as vice president, integrated sales. In this newly created position, Fairback will be spearheading Parade‘s print and digital sales efforts, Publisher Randy Siegel said.

Fairback formerly worked as associate publisher at Entertainment Weekly and EW.com, and worked as Eastern advertising director at Life magazine before that.

Full release after the jump


KRISTEN FAIRBACK NAMED VP/INTEGRATED SALES FOR PARADE

October 7, 2009 — Kristen Fairback has joined Parade in the newly created position of Vice President, Integrated Sales, it was announced today by Randy Siegel, Parade’s President & Publisher.
Fairback will play a leading role in integrating the company’s print and digital sales efforts.

“As our digital presence continues to grow, it’s more important than ever to provide our customers with a wide array of integrated sales solutions,” says Siegel. “Kristen has proven experience in the field, and we’re delighted to have her on board.”

Kristen comes to PARADE from Entertainment Weekly and EW.com where most recently she was Associate Publisher. Prior to that, she was the Eastern Advertising Director for LIFE magazine.

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