Pandora Tops a Very Questionable LA Radio Survey*
The LA Times got it right with their headline “Pandora: The No. 1 Radio Station in Los Angeles?” Because it’s highly doubtful that this is actually the case.
As Radio Ink magazine points out,* the top LA station in the March 2012 PPM ratings, KFI AM 640, very suspiciously failed to crack the top five of this separate fall 2011 Media Audit phone survey. Which perhaps suggests – more than anything – that young Internet-savvy music listeners are most likely to pick up the phone when Caller ID displays “Unknown” or a toll-free telemarketing number.
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