PaidContent is shutting down. The media/finance site, which was purchased by Gigaom last year, has announced that it is moving all of its coverage to Gigaom, and paidContent will disappear in a few weeks.
In a post on paidContent, Tom Krazit, executive editor at Gigaom, explained that paidContent was shifting to Gigaom in order to simplify things. “We want to be a unified company presenting one vision of the future of technology to our readers, and that involves aligning the way we present our content around a single brand,” wrote Krazit.
Krazit added that reader feedback seemed to indicate it was the right move:
In a recent survey of paidContent readers, over 75 percent of them told us that they wanted to see more coverage of emerging technology. That’s a natural fit with everything Gigaom stands for, and we therefore decided that honoring the same paidContent commitment to quality under the Gigaom umbrella was the best way to explore the future of emerging media startups, business models, and technologies for our media industry readers.