Paid Content: A 2009 Buzzword Will Become Reality In 2010

Do you think it is a coincidence that The New York Times would publish a story about pay walls one day before we were prepared to cover the same topic on FishbowlNY? Not at all, since whether and how to charge readers for content has been a topic of conversation among media types throughout 2009, and it promises to be just as hot a topic in the coming year — as those musings on how to get readers to pay for something that they might otherwise just get for free actually become reality.

Despite the obvious fears and challenges (loss of readers! no link love from blogs and aggregators!) some media organizations are already employing pay walls.

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