An interesting post over at Daily Intelligencer sheds light on how the New York Post is trying to expand the Page Six brand:
Richard Johnson has been spending the past few weeks interviewing entertainment journalists, editors and bloggers.
The paper has multimedia plans for Page Six. According to one interviewee, they’re “looking to hire reporters and editors to expand the brand on a variety of platforms, Web, television, magazine, etc… They think they need to extend their gossip reach out of NYC and into L.A., Miami, Vegas — maybe even Nashville.”
The Post has increased Page Six‘s page count as well.
Intelligencer likens News Corp.’s plan for the new Page Six to a mix of TMZ.com and Entertainment Tonight. Suddenly the relaunch of Page Six: The Magazine looks much more interesting.
— Neal Ungerleider