OXO Founder Sam Farber Dies at 88

Join us in raising your cushiony Santoprene-handled OXO Good Grips Swivel Peeler in a salute to Sam Farber, who died last Sunday at the age of 88. He founded OXO in 1990 to fill a market gap for kitchen devices that were as comfortable as they were functional, an idea hatched after watching his mildly arthritic wife struggle with a spindly standard peeler while preparing an apple tart in the south of France.

Farber chose the name “OXO” for its graphic versatility: it reads the same horizontal, vertical, upside-down, or backwards and had the vision to tap Smart Design for the hand-friendly Good Grips line, still going strong today.

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