Outside.in Will Save Newspapers!
In a speech given by Steven Johnson, founder and executive chair of Outside.in, he explained that in order to understand what is going to happen to newspapers in the future, we need to look at what happened to other content verticals in the past.
“In the old days, it might have taken months for details from a John Sculley keynote to make to the College Hill Bookstore; now the lag is seconds,” writes Steven. “Today’s media is in fact much closer to a real-world ecosystem in the way it circulates information than it is like the old industrial, top-down models of mass media.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in