Oscars aren't just black tie; they're Blak tongue
Variety‘s resident advertising expert Jon Bing today points out something we’re surprised we’d not yet heard of. Not because we’re particularly plugged into TV advertising, but rather, because we spend most of the day hooked up to a Coffee Bean and Tea Leaf I.V. drip.
Yes, Coca-Cola is introducing a new drink on the Oscarcast this year. It’s called Blak, and its a mix of Coke and (no, really, we’re not making this up) coffee.
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