Orange County Register Says Thanks with Highly Innovative Non-Profit Fundraising Campaign
As if dozens of anachronistic full-time newspaper jobs and a renewed commitment to the print side of the Orange County Register isn’t enough, the paper’s new publisher Aaron Kushner is giving OC residents yet another reason to feel thankful that he is their local paper’s owner.
A special gift cheque program rolling into driveways and mailboxes this weekend is set to earmark up to $12.4 million in “ad dollars” for OC non-profits. Here’s how the program works:
The Register’s 124,000-plus seven-day subscribers are receiving receiving gold envelopes in the mail during the next few weeks immediately after the Thanksgiving Day holiday.
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