In Digital Push, Online Printer MOO Acquires Flavors.me, Readies NFC Business Cards

MOO is growing in more ways than one. The East Providence, Rhode Island-based online printer, best known for its snappy and ultra-customizable business cards, recently acquired personal identity site Flavors.me, from web product incubator HiiDef Inc. Financial terms of the all-cash deal were not disclosed, but MOO plans to keep the Flavors.me website, brand, technology, IP, and customers—the site has attracted around half a million members in 200 countries. Both companies are touting the acquisition as a match made in design-centric, usability-focused heaven.