Before Growing a Community, Check For a Pulse

Before deciding to open the floodgates of a new social profile or online community by placing ads or running an campaign, the community should first have a pulse.

First impressions are as important in online communities and on social profiles as it is in face-t0-face interactions.

Interaction and content sustainability is something that takes time to establish in an online community. Once you’ve gotten the community through its first week of life, and you’ve gone through all of our planned content and resources for the launch, what are you left with?

Picking up the pieces from the launch and plugging that content into a sustainable content schedule is what separates vibrant communities from ones on life support via auto-posting and faceless content aggregation.

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