Online Advertising Revenue Still Not the Answer
Remember when online revenue was going to save the media industry? Well, it turns out that was a bad plan even before the economy tanked and everyone got fired.
During the third quarter of 2008, online display revenue only increased seven percent, according to a report from TNS Media Intelligence.
But, you say, it’s going up. Isn’t that a good thing? Well sure, but the increase is less than half of last year’s 17.2 percent jump. Furthermore, spending online still is dwarfed by spending on television, magazines, and newspapers.
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