Online Ad Sales Are Up for Newspapers; That Hasn't Happened Since 2008

Another glimmer of hope on the ad-sales front: online ad revenue for newspapers rose 4.9% in the first quarter to $730.4 million, breaking a two-year streak of losses, according to the Newspaper Association of America.

The NAA’s results weren’t all gravy, though; print sales dropped 11% to $5.25 billion. National print ad revenue fell 8.3% to $1.04 billion and classified revenue dropped 14% to $1.25 billion.

“While broad, macroeconomic factors indicate we are not out of the woods yet, NAA is encouraged by the improvements we are seeing in newspaper ad spending.

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