First on the docket, Fox News’ big ratings week. “The craziest thing is Glenn Beck, who has been facing tons and tons of problems lately with advertisers…had his highest rated week ever,” Jason said.
“Just because you have high ranking programming doesn’t mean it’s going to necessarily earn you any money,” Matt explained, from an advertising point of view. “Now Fox can definitely turn around and sell these numbers to the next clients that come through, but whether or not they’re going to be able to sell the Glenn Beck program is yet to be seen. Sort of a strange situation for Fox to be in, where they’ve got more eyeballs than ever and maybe fewer advertisers to pay them.”
Also discussed: London’s Heathrow Airport’s decision to put “writer in residence” Alain de Botton at a desk in the airport, where he will interview travelers and write a short book about his experience. Heathrow hopes the book will help promote the airport, but is de Botton selling out by shilling for it?
And, Jason and Matt also commented on how Marketwatch columnist Jon Friedman used a tale about Hunter S. Thompson to draw readers into his article about San Francisco’s papers’ woes.
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