On The Menu: Advertising 101 And Innovating Account Planning
If you’ve ever wondered what goes on inside an advertising agency, today’s mediabistro.com Morning Media Menu podcast is one for you.
This morning, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed Alain Sylvain, the managing director of New York-based agency Redscout, who discussed a new video series initiative his company is launching with PSFK that seeks to innovate account planning.
What is account planning, you ask? “Planning is really a function within agencies…that was designed to enhance the development of ads,” Alain explained.
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