OMMA Notes: 'This Is Going To Explode'

We missed the MIXX conference three blocks away, and only caught part of OMMA but we were glad to run into Mike Shields of Mediaweek, even if his bosses haven’t seen the light of letting us peak behind the curtains of their paid publications. It was fun running into Shelly Palmer, who terrified us with his stream of geek consciousness, insisting we must understand everything he was saying (we believe his main point was that things are changing fast — if you think you’re hot sh*t because you’ve downloaded iPod video, then you’re two generations behind).