Olympic Organizers Excel at Logo Hiding

While Beijing Olympic organizers haven’t been able to stem the flow of unofficial souvenirs, they’re succeeding in stamping out unwanted logos—and Naomi Klein has nothing to do with it. This “brand protection” crusade is a logo blackout of non-Olympic sponsors. The secret weapon? Lots and lots of little rectangles of tape, painstakingly affixed (and re-affixed) to cover visible trademarks on everything from non-Lenovo computers and non-Samsung phones to fire extinguishers, soap dispensers, and urinals. We pity the Pepsi fans who have managed to infiltrate China’s capital.