American Media Inc. (AMI) is taking an unusual step to save some cash on OK!, its celebrity gossip rag. According to WWD, the magazine will now close almost a week before it hits newsstands, a move that sources say has allowed the magazine to emerge from the red for the first time in years. The new schedule — it closes on Thursdays and hits newsstands the following Wednesday — might help the magazine for now, but that’s a huge gap, and celebrities tend to do a lot of stupid things during the weekend.
A Spokesperson for OK! denied that the title would be missing out on anything, insisting that the change was necessary and smart. The person also added that it didn’t matter if competitors like People, Us Weekly, Life & Style and In Touch went to print after the weekend, thus allowing them to stay on top of new stories. OK! doesn’t break news, the rep said, instead, “We take the biggest stories of the week and explore them further.”
Those of you anxious to see how OK! explores the “Teen Mom shocking makeover” blockbuster story further, you’re going to have to wait a lot longer. Or just read it somewhere else first.