Oh My OMMA
Here’s why, even if you’re an editorial type, you should care what went on the past two days at the OMMA East in New York. The Online Media, Marketing and Advertising Conference and Expo was all about ads and ad sales. If you make your money from the media, chances are a large part of what’s in your pocket is from those ads.
So when eMarketer’s Geoff Ramsey yesterday quoted figures saying TV would lose $8 billion in lost advertising in 2007, and that the money would go online, that “prime time is going to my time and MySpace,” and that the Web is “shifting from text to video,” that should make you tremble with either fear or anticipation.
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