Off the Media: Five-Year-Olds Rule

What we learned from On the Media this week is that co-host Bob Garfield has a five year old daughter who can’t read (clearly that’s the D.C.-environs effect, because if he lived on the Upper West Side she’d be having tutors force feed her the alphabet for pre-school interviews) even though she used to watch Baby Einstein videos. Bob was showing that even though the tyke can’t read she has absorbed a lot of ad messages.