October Issue of Playboy Price is 60 Cents
Hugh Hefner is slashing the October issue of Playboy’s price tag to 60 cents in an effort to make grown men salivate/tie the issue to the upcoming NBC show “The Playboy Club.” The issue even features Laura Benanti, a star of the show, on the cover. A photo spread of her playing checkers — or something like that — is also found inside.
The tactic appears to have worked so far. Playboy’s Editorial Director, Jimmy Jellinek, told
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