NYT's New Social Media Editor Sees Potential In Journos Using Twitter

The New York Times today announced (through Twitter and an internal memo to staffers) that Jennifer Preston would be taking over the newly created role of social media editor for the paper.

Though some critics have predicted that Preston will only be a Twitter cop for micro-blogging NYT reporters and editors, she told FishbowlNY that her job was actually going to be much more.

“I’ll be keeping everyone up to date with the rapid changes in this new medium,” Preston told us, noting that Twitter and other social media sites can be “an absolutely fabulous tool” for journalists to use.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in