NYT Social Media Wunderkind Moves To Marketing New App

The New York Times‘ manager of digital partnerships and social media, Soraya Darabi, is leaving the print world behind.

After two years at Sulzberger’s institution, she will be joining drop.io — a file-sharing service that consolidates emails, phone conversations, and other various media — to take on the role of Product Lead for its new vertically integrated application, PressLift.

Presslift will tap even further into the social media implications of drop.io with functionality on Facebook and Twitter, applications which Darabi certainly knows her way around: the number of her followers on either

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