NYT Reprints 1933 Prohibition Front Page, Wants You To ‘Stay Wet’

  • SHARES

By Dylan Comment

dewars_prints.jpg

The New York Times dispatched men in scarves today to hand out free copies of today’s paper near mediabistro HQ on Broadway, courtesy of Dewars, which printed the Times‘ December 5, 1933 cover — honoring the repeal of prohibition — in a colorful foldout insert (cover price: two cents). They’re instructions: “Stay wet.”

According to the vintage Times, cocktails “will be 25 cents in some places” and whiskey $3 a quart.

Would’ve been nice if the Times handed out branded bottles of moonshine to take a nip out of the wind whipping around lower Manhattan today, but a free paper on the way to tea isn’t so bad, either.

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