NYC Planning Commission Sets Plans for 'NY Wheel' into Motion

Wheel’s Up. A rendering of the New York Wheel, to be built on Staten Island.

The wheels of Uniform Land Use Review Procedure are a-turnin’ for the New York Wheel, the London Eye-style “observation wheel” bound for the isle of Staten. At 625 feet—roughly 60 stories—high, it will be the world’s tallest and function as the all-seeing, crowd-concentrating anchor for a new outlet mall: a 340,000-square-foot retail complex designed by SHoP Architects. New York’s City Planning Commission recently announced its support for both the wheel and the development known as “Empire Outlets,” marking the final stage of land use review that will end in a City Council vote scheduled for October 30—and sure to be followed by the sight of savvy young New Yorkers costumed as giant wheels for Halloween.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in