NY1 Reportedly Being Rebranded by Time Warner Cable Honchos
Apparently 20 years wasn’t long enough for Time Warner to build a brand at the 24-hour news channel NY1.
The station name and corner-of-the-screen logo may be in doubt, according to the New York Daily News.
The paper says Time Warner Cable market research indicates most viewers are not aware that NY1 is exclusive to TWC customers. The report says NY1 will be rebranded as TWC News in the fall.
Although cable competitor Verizon offers its own FiOS1 newscast, there is no constant “reminder” of the cable company.
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