NY Times to Invest $50 Million in 'NYT Global'

You have to spend money to make money.

The New York Times is going all in on its digital future by announcing NYT Global, a team tasked with expanding the Times’ revenue streams outside of America.

In a note to staffers, Times publisher Arthur Sulzberger, CEO Mark Thompson and executive editor Dean Baquet said the paper would be investing $50 million into NYT Global over the next three years.

“Every part of the company, the newsroom, product and technology, advertising and consumer marketing, and data and analytics, among others, needs to think creatively about attracting and retaining a bigger non-American audience and growing revenue outside the U.S.,”

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