NY Times Lays Out Plan for Native Ads
The New York Times is set to dip into the native advertisement game, so the paper’s publisher, Arthur Sulzberger, has explained how, exactly, it would do that.
The issue with sponsored content is that it often seems to blur the lines between editorial content and advertising. When an ad looks exactly like an article, it can create confusion among readers. However, Sulzberger wrote in a memo to staffers that there would be a “strict separation between the newsroom and the job of creating content for the new native ads.”
The Times
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