The New York Times is taking the phrase “New York minute” quite seriously. Today the paper launched “The New York Times Minute,” a one minute long video, posted three times per day. The videos — airing at 6 am, noon and 6 pm — will highlight the biggest stories at that moment. Think of it as the Times for people with really short attention spans.
“Video is a fast growing and important part of our news report,” said Jill Abramson, the Times’ executive editor, in a statement. “The New York Times Minute series is a natural extension of our journalism that allows our viewers a quick and useful way to keep up with the news.”
It’s not a bad idea, especially considering the Times posts links to the stores that are covered below the video. That gives people a fast and easy way to delve deeper into whatever interests them.