NY Times Launches ‘The New York Times Minute’ Video Feature

By Chris O'Shea Comment

The New York Times is taking the phrase “New York minute” quite seriously. Today the paper launched “The New York Times Minute,” a one minute long video, posted three times per day. The videos — airing at 6 am, noon and 6 pm — will highlight the biggest stories at that moment. Think of it as the Times for people with really short attention spans.

“Video is a fast growing and important part of our news report,” said Jill Abramson, the Times’ executive editor, in a statement. “The New York Times Minute series is a natural extension of our journalism that allows our viewers a quick and useful way to keep up with the news.”

It’s not a bad idea, especially considering the Times posts links to the stores that are covered below the video. That gives people a fast and easy way to delve deeper into whatever interests them.