The New York Times wants to grab some of Facebook’s many eyeballs by using the Facebook Live feature to its full potential. To that end, the paper has six full-time staffers working on its live, streaming content.
Louise Story, a 10-year veteran of the Times, leads the Times’ Facebook Live team. Story and her squad have been plenty busy — the Times has already aired 90 Facebook Live segments during its first month of use.
As for how it’s going, Story told Digiday that the Times is trying to look beyond the views its Live videos generate.
“We’re spending a lot of time looking at the comments and sentiment of those and conducting research through audience qualitatively to see how they perceive of how we’re doing,” she explained.
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