NY Times Editors Refuse to End 'GIF' Pronunciation Debate

The New York Times has published an interesting piece on Deadspin’s GIF creator Timothy Burke, and in doing so, has once again sparked the debate on how, exactly, everyone should pronounce “GIF.” The Times linked to its piece on Steve Wilhite, the creator of the GIF, who said the word should be said as if saying “Jif,” like the peanut butter. Meanwhile, the rest of the civilized world pronounces it “gift” without the “t.”

Noticing that the Internet was on the verge of a meltdown, Complex decided to ask Philip Corbett, the Times’ standards editor, if “jif” was the official Times way.

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