NY Times Editors Refuse to End ‘GIF’ Pronunciation Debate

By Chris O'Shea Comment

6C7208235-MATT-DANCE-2.blocks_desktop_smallThe New York Times has published an interesting piece on Deadspin’s GIF creator Timothy Burke, and in doing so, has once again sparked the debate on how, exactly, everyone should pronounce “GIF.” The Times linked to its piece on Steve Wilhite, the creator of the GIF, who said the word should be said as if saying “Jif,” like the peanut butter. Meanwhile, the rest of the civilized world pronounces it “gift” without the “t.”

Noticing that the Internet was on the verge of a meltdown, Complex decided to ask Philip Corbett, the Times’ standards editor, if “jif” was the official Times way. He wouldn’t say. “I wasn’t involved in the discussions about today’s story and I think I want to steer well clear of the heated debate over the pronunciation of GIF,” Corbett told Complex. “I know a no-win situation when I see one.”

Complex then dug deeper, and asked Jason Stallman, the Times’ sports editor, about the proper way to say GIF. He wouldn’t say either. “Hate to do it, but gotta say no comment to this one,” he explained. “I’m out of the country and just not really in position to weigh in on this eternal question.”

Thus the battle rages on. But if you really want to know, of course it’s “gift” without the “t.” Don’t be an idiot.