NY Observer Revamps Site Ahead of Print Changes

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By Chris O'Shea

The New York Observer’s makeover has officially begun. The paper’s site, oberver.com, has been completely revamped — there’s a new font, streamlined sections and even a new logo. Instead of the old standard lineup of articles, observer.com now has featured pieces and a sidebar containing others.

As for first impressions, we’re not fans. The site is definitely cleaner, but it seems a bit too informal. The old observer.com looked like a newspaper site while this version appears flat out unimportant. The updated site also looks unfinished; like the web designers meant to add more heft, but didn’t have the time.

Tomorrow the new print version of the Observerminus the iconic pink paper and in the form of a tabloid — hits newsstands. Let’s hope it looks better than the website does.