Now That's A Recruiting Strategy


Mobile q&a startup Hipster is trying to attract some new employees.

So it’s giving every new hire $10,000 and a year’s supply of PBR…plus skinny jeans, a bowtie, moustache-grooming services, boots, and a bicycle (fixie, we assume).

Any current employee who refers a new hire is also eligible for the goodies.

“As you know, recruiting is insanely competitive right now, so we wanted to do something that would break through the noise, and get the attention of the people we’re trying to reach,” Doug Ludlow, one of the founders of the company, told

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in