November Sweeps Indicate WNYW/Channel 5 Owns 10 p.m.

By Jerry Barmash Comment

It was a powerful November sweeps period for WNYW/Channel 5. The Fox outlet, which battles Tribune-owned WPIX at 10 p.m., was the clear victor for the month, and year-to-year.

Delving into the numbers, obtained by WNYW, Ernie Anastos and Dari Alexander outdistanced Jodi Applegate’s late newscast on Channel 11.

For November, Channel 5 had a 74-percent win in the Households (3.3 for WNYW, 1.9 for WPIX), a 78-percent advantage among total viewers (1.6, 0.9), a 73-percent lead in total Adults 18+ (1.9, 1.1), and a 78-percent bulge among Adults 25 to 54 (1.6, 0.9).

Comparing this sweeps period to November 2010, Channel 5 once again flexed its muscle.

WNYW posted 27 percent gains in the Households, while WPIX dropped five percent.

WNYW increased 45 percent among the pivotal Adults 25 to 54, WPIX lost 18 percent.

As for mornings, Good Day New York saw slight gains from a year ago in Households and Adults 25 to 54.

The Channel 5 early evening newscasts, while not winning outright in the competitive field, did see some increases from last year’s sweeps.

The biggest gain, 50 percent, took place at 6 p.m. with anchor Harry Martin—among the Adults 25 to 54–jumping from a .4 to .6.