November Arbitron Rating Analysis

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By Jerry Barmash Comment

Once you glance past WCBS-FM and WLTW sharing number one, the November Arbitron PPM ratings (6+) are fairly uneventful. Here is a look at the remainder of the Top 10:

           Station                   October 2010           November 2010

  • WHTZ/z100                4.7                                     4.7
  • WABC                             4.1                                     4.4
  • WKTU-FM                    4.3                                     4.4
  • WCBS-AM                    4.4                                     4.3
  • WSKQ-FM                    3.9                                     3.8
  • WINS                             3.9                                     3.6
  • WWFS                            3.2                                     3.4
  • WAXQ                            3.8                                     3.4

Among the sports stations, WFAN maintained a 3.2 for the second straight survey. Rival WEPN/ESPN 1050 made slight inroads from 1.3 to 1.6.

Emmis Alternative Rocker WRXP, rumored to be on the selling block, slipped back to a 2.1.

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