Per an announcement today, Pattiz has partnered with Kit Gray to form new division Launchpad Digital Media. It’s set up essentially as a podcast syndicator and, thanks to Gray, counts most of the genre’s marquee Socal gabbers. From today’s release:
The Launchpad platform includes some of the biggest names in digital entertainment including Adam Carolla, Bill Burr, CBS News, Afterbuzz TV with Maria Menounos, Jay Mohr, Dr. Drew, Chris Hardwick (The Nerdist), Mark Maron, Mark & Lynda, Brian & Jill and Penn Jillette. Launchpad will also be home to the Sideshow Network, The Fake Mustache Network, Riotcast Network, Splitsider Network and the Toad Hop Network making Launchpad one of the industry’s largest players.
“Forming a partnership with Norm Pattiz, the founder of Westwood One, with his incredible vision and history of working with the top talent is an unbelievable opportunity,” said Gray. “This partnership, as a division of Courtside, allows us to offer all of our existing clients more resources to expand their products and deliver more audience to develop the advertiser support that will benefit us all.”