No Hope For Newsstand Sales?
According to the Audit Bureau of Circulations, as quoted in The New York Times today, newsstand sales for magazines dropped 9.1 percent last year, with overall subscriptions 2.23 percent. Popular individual titles fell anywhere from 41 percent (W magazine) to 30 percent (Good Housekeeping).
But this isn’t all bad news: the titles that have done well in the past year, that have actually seen increases, are niche titles like Off-Road Adventures, which saw a 483 percent increase in circulation, and Rodale titles like Men’s and Women’s Health.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in