In lieu of Willy Wonka and the Chocolate Factory, think of BuzzFeed’s Los Angeles office on Beverly Blvd. as the equivalent of Ze Frank and the Viral Factory. Into which, for Nightline, dropped Nick Watt.
In addition to executive VP of video Frank [first name pronounced ZAY], other BuzzFeed staffers featured in the piece include video fellow Keith Habersberger, senior video producer Jeff Rubin and junior video producer Andrew Ilnyckyj. All possessors of what the ABC reporter deems to be “Sissyphian minds,” constantly looking to take intelligent risks in pursuit of one-million-plus-views vids.