Nieman Report: Communities, Not Paywalls, Are The Key To A Successful News Business Model

In an age when news organizations are scrambling to keep up with technological innovation, it is easy to lose sight of the original strain that kickstarted social networks in the first place: people are inherently social beings, and flourish in spaces where we can genuinely connect with each other. According to a new Nieman Report entitled “Community: A New Business Model for News,” the simple evolutionary fact that humans not only love but need community is the key to creating a successful news business model.

“We have long known communities are powerful and that local media thrive when they bring together and serve their community,” writes Michael Skoler, the VP of Interactive for Public Radio International.

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