Nielsen to Merge/Shutter AdWeek, BrandWeek, MediaWeek?
Both the New York Post and MediaPost.com are reporting on rumors that AdWeek, BrandWeek, and MediaWeek may either be merging under one title or that two of the three are shutting down. Per Keith Kelly at the Post:
The latest rumor to sweep the ad trades is that Adweek, MediaWeek, and Brandweek will compress into one publication to be called Adweek. Another rumor has Adweek, the oldest of the three, surviving, while MediaWeek and Brandweek somehow combine.
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