Sharon Waxman reports on The Wrap that Nielsen is set to sell a number of its magazines, including Mediaweek, The Hollywood Reporter, Billboard, Adweek and Brandweek.
The reported buyer of this slew of trade pubs is James Finkelstein’s News Communications Inc., which owns the Who’s Who books and Washington, D.C. pub The Hill.
As all media companies have struggled recently, it’s been a particularly difficult year for business-to-business trade publishers, with many, including Nielsen, folding publications and some even filing for bankruptcy. And as Waxman reports about Nielsen’s pubs:
“Individuals knowledgeable about the state of the trades said that all of Nielsen’s entertainment titles were suffering. ‘Billboard is doing so-so, Adweek is not doing well at all, and THR is not great,’ said this former senior Nielsen executive. ‘The B-to-B market has just collapsed.'”
But will this sale mark the end of these publications lives? Or will it give them a hope at survival?
Related: Nielsen Folds Radio & Records