Nicole Williams has been LinkedIn’s resident career expert since 2011. This best-selling author also has her own lifestyle brand, WORKS by Nicole Williams, which offers lifestyle content for career-minded women in their 20s and 30s.
In our latest So What Do You Do column, Williams talks about the best way to get your LinkedIn profile noticed and shares her tips on using social media as a professional:
It’s consistency now that’s really so important. It’s ensuring that all your social media platforms are sending the same professional message. Think about what your professional brand is: What kind of tone do you want to have, what kind of issues do you want to comment on, what kind of articles do you want to respond to? You’ve got to decide that early on, and then you’ve got to kind of have that theory in place so that you are using social media in an integrated fashion.
For more from Williams, including the biggest mistake LinkedIn users make, read: So What Do You Do, Nicole Williams, Author, Entrepreneur and Career Expert at LinkedIn?