The worst thing a magazine can do when designing an iPad app is to forget that people are using an iPad to read it. It sounds crazy, but it happens. A magazine is great, but when we’re using an iPad, we want to swipe, scroll, tap and gently caress (okay, maybe that’s just us). Newsweek’s new iPad app, which just went live, makes sure that happens.
Dirk Barnett, Newsweek’s Creative Director, told us back in November that he wanted to make sure the iPad expanded on the strong design elements in the magazine, and he definitely succeeded. Barnett, along with the bow tie appreciating Mueller Twins, have created something special. The images are bold and the overall look is uncluttered, yet extremely engaging.
The interactive features (check out George Clooney, Charlize Theron, Tilda Swinton and more in Oscar roundtable videos) are all there too. At any moment you can bring up Facebook, Twitter and email icons to share an article you enjoy, and there’s plenty of opportunity to make use of the iPad’s touch elements.
Newsweek’s app is free for print subscribers; otherwise it can be purchased for $1.99 per month, $1.99 per issue, or $19.99 per year. You can even check out two free issues by downloading the app today.
If you’re not impressed, you just aren’t swiping lovingly enough.