Newsweek's Creative Director Addresses Criticism
Dirk Barnett is the mind behind the redesign of Newsweek, and WWD gets him to open up about the new look of the magazine and the inevitable backlash against it. Barnett says his creative goal is to get readers to see Newsweek as something glamorous:
The mantra that Tina kept saying was, ‘I want this to be a monthly on a weekly basis,’ so we definitely made it feel a little more lush. The typefaces definitely help to do that.
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