Newsweek Uses Internet, Actually Breaks News!

Is Newsweek suddenly getting wise to the online game? Twice in the last week writers at the magazine’s recently-launched culture blog Pop Vox have been breaking the sort of interesting stories one normally associates with sites that have a reputation for, say, using the Internet.

Last week, after following up on the NYT DABA girls story the Newsweek blog revealed that the girl’s website was less a support group than a “full-blown parody,” resulting in an editor’s note from the Times, not to mention a slew of links.

Then,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in