We know you were probably freaking out. You probably went to bed last night thinking, “It’s already Wednesday and FishbowlNY hasn’t posted anything about Newsweek. This isn’t good! I need my fix!” Well, have no fear, we’ve got something for you today. Adweek is reporting that for the first time in a year, Newsweek’s ad pages are flat. The magazine had 52 pages for July 2010, and it has 52 for this issue.
That’s good news for the magazine, which has been hurting for a long time. Ray Chelstowski, Newsweek’s Publisher, credited the July issue to new advertisers and increased non-subscriber sales:
With a 25 percent rise in newsstand sales, we’re thrilled to be where we knew Tina [Brown, editor] and the team would take the magazine at this point in the year.
Obviously Newsweek has a long way to go, but this is one small step in the right direction.